Google acquired DoubleClick, and DoubleClick’s Performics service offers “natural search solutions to improve search engine crawlability”,
Google offers a service to game the Google search engine, now you don’t need any “black hat” knowledge to get a high Page Rank, you simply buy from them some link farms and you’re done.
If they keep this service publishers will take a hard hit, because Google will continue to modify the Page Rank algorithm and those that don’t use this service will get penalized.
Some are wondering why EU allowed this to happen; they bribed the right person, who doesn’t need a couple of millions. Microsoft didn’t pay the right people and got a €899 million ($1,359 million) penalty, this should be a lesson for them.
The next step Google will make is to sell Page Rank.
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